A toast to the real MVPs: the +1s.
Not cofounders. Not investors. Not users.
But the ones who:
– Celebrate a $9/month Stripe notification like it’s an IPO
- Pretend to be impressed by our “growth hack” diagrams at brunch
- Don’t flinch when we say “just 6 more months of runway”
– Sit through rants about churn, CAC, and “vision” with a straight face
– Remind us who we are when we forget
– Never say “told you so” (even when they definitely could)
They don’t show up in LinkedIn updates.
They don’t get shoutouts in interviews.
They’re not in the “founding team” section.
But let’s be honest, most of us wouldn’t make it without them.
They put up with the chaos of early-stage life.
The dinners interrupted by Slack.
The weekends hijacked by launches.
The emotional rollercoasters we pretend are “normal.”
And they do it without applause.
No spotlight. No equity.
Just quiet, unwavering support.
So today, this post is for them.
For the wives, husbands, partners, the +1s who stay rock-solid through the uncertainty.
You don’t just support the dream.
You help build it.
We see you. We appreciate you.
And we don’t say it nearly enough: THANK YOU.
----------
👋 Hey, I'm J.Y!
I'm the co-founder of BuddiesHR, the #1 Employee Engagement Software that lives in Slack.
I post 1x a day about my journey and share what I've learned along the way.
Follow me for more content like this 👆
P.S. I'm writing a no-BS B2B SaaS playbook with everything I've learned. Want a free copy? Click “Visit my website” to sign up.