“Follow your passion and the money comes.” Bullsh*t.
Here's what happens when you turn passion into your North Star:
↳ You cling to dead ideas for years past their expiration date
↳ You treat every critique as a personal assault
↳ You accuse the market of being dumb instead of realizing your product sucks
↳ You obsess over being “right” instead of making money
That’s not how you build. That’s how you bury yourself.
90% of founders don’t need more passion. They need better instincts.
Here’s what actually works — it’s what we run at BuddiesHR ruthless and on repeat:
1/ Are you solving real pain for real people — not just a fun idea for yourself?
2/ Can you PROVE people will pay, switch, or scream if your company vanished?
3/ If the answer isn’t hell yes, you pivot. If it’s still no? You drop it and move.
You’re not an artist chasing a muse. You’re a savage hunting for signals. Churn through ideas until the market grabs your product and refuses to let go.
Don’t marry your startup out of “love.”
Marry it because it makes you rich, dangerous, and damn-near impossible to kill.
Stop playing startup fantasy. Start hunting for reality.
Agree?
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