I've watched genius coders ship flawless products only to hear crickets.
Why?
↳ Because humans don't care about your perfectly optimized React hooks.
↳ Because emotion ALWAYS outperforms logic.
↳ Because storytelling beats server uptime every day of the week.
Engineers build.
Marketers win.
You want brutal honesty?
Most products don't fail because the tech sucks.
They fail because no one cared enough to click "Sign up."
Think about dating apps:
2.5% success rate—but millions hooked daily.
Not engineering brilliance. That's pure marketing power.
Every VC drooling over "technical founders" is asking the wrong questions.
Forget scalability and tech stacks.
Ask this instead:
↳ Can this founder make a distracted stranger stop scrolling?
↳ Can they spark urgency from nothing?
↳ Can they turn bored visitors into obsessed advocates?
Because if they can't, all you funded was beautifully written code that no one will ever use.
Marketing isn't fluff. It's war.
And storytelling is your 10x weapon.
Zero exceptions.
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