Not a single customer on this planet wakes up thinking:
“Wow, I hope my HR software has AI features and was built by a Forbes 30U30 founder."
You know what they actually wake up wishing?
That THEIR problem magically disappears.
Nobody gives a sh*t about your stack.
Nobody gives a sh*t about your roadmap.
Nobody cares that you won some “Innovator of the Year” sticker from a startup expo in Lisbon.
They care about the burning pain that’s killing their time, sanity, or bank account.
That’s it.
Here’s the raw checklist running through every buyer’s head:
↳ Does this kill my headache instantly?
↳ Am I spending less time on crap I hate?
↳ Will this help me hit my targets before my boss breathes down my neck again?
If you can’t answer yes, you’re irrelevant.
If you’re pitching vaporware, you’re a distraction.
This is how we built BuddiesHR: solving the ugliest HR nightmares, not building vanity trophies.
Clients don’t care about the kitchen sink.
They want their mess gone.
Everything else?
Noise.
Founder theater.
A LinkedIn highlight reel for people who never ship.
Solve the problem or get out of the way.
Harsh, but nobody remembers feature lists.
They remember who made the pain stop.
Agree? Disagree? Let’s debate.
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👋 Hey, I'm J.Y!
I'm the co-founder of BuddiesHR, the #1 Employee Engagement Software that lives in Slack.
I post 1x a day about my journey and share what I've learned along the way.
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