Tech founder: waiting for the product to be ‘ready’.
TikTok influencer: already swimming in cash from a sh*tty v0 alpha.
Everyone in tech wants to believe that perfect products win markets.
Here’s the truth: perfection is worthless without distribution.
Meanwhile, TikTok kids are getting rich moving products you wouldn’t give to your dog.
Here’s what most founders never want to admit:
1/ Perfect products do not create their own demand. Distribution does.
2/ It’s not the most talented builder who wins — it’s the one with the loudest f*cking microphone.
3/ Making something 10% better than the competition is useless if you have 0% of their audience.
Your code can be pristine. Your UX can win design awards. But if you can’t move product, you’re invisible.
Meanwhile,
↳ TikTok influencer hypes up a piece of plastic crap with “you NEED this” energy.
↳ Sells out in hours.
↳ Repeats.
Genius teams die every day in product graveyards.
And the sad part? It’s not because their product sucked. They just failed at distribution.
Nobody cares how elegant your backend is.
Nobody cares about “breakthrough features” hidden in the App Store with 7 downloads.
All that matters: Can you get your product in front of real, paying buyers — faster than the TikTok kid with a ring light and zero shame?
This is why “just build it and they will come” is startup suicide.
At BuddiesHR, we learned this the hard way:
↳ The unseen product is a f*cking hobby.
↳ The average product with savage distribution? Absolute money printer.
Lesson for founders:
Obsess over distribution.
Make noise.
Ship before you’re ready.
Don’t let hype merchants eat your lunch with trash v0s and content marketing.
Distribution is everything.
Everything else is just homework.
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