The "best" product doesn't mean sh*t if it's making $0.
Distribution is everything. (and the hardest part of the game)
Engineering is tough? Please.
Try scaling GTM. Try landing a deal when your buyer is 6 months deep into a worse competitor—just because they ran the sales cycle faster.
Coding is clean:
↳ Write the code
↳ Fix the bugs
↳ Ship the feature
But GTM? GTM is savage:
↳ It's psychological warfare
↳ Emotional rollercoasters
↳ Constant rejection and brutal losses
How do I know this?
I'm a software engineer.
I've launched 6 B2B SaaS, went through YC, and raised $6M.
Right now, I'm bootstrapping @BuddiesHR to $1M+ ARR with just my co-founder.
So yeah, I eat distribution sh*t every day.
In engineering you deploy once it works.
In marketing, you deploy knowing it probably won't — again and again.
Great technology dies quietly every single day.
Not because of bugs — because of obscurity.
Remember this:
1/ Superior distribution beats superior product. Every. Single. Time.
2/ If you're not aggressively marketing, you're passively losing.
3/ Hope isn't a strategy — it's slow death.
Want people to see your genius solution?
Don't just build it.
Sell it.
Market it.
Fight for it.
Or watch it die.
Your choice.
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