We hit $30k MRR without a single cold call.
No SDRs. No automated spam. No "Hey F_NAME, quick question 👋".
Just product, patience, and process.
It took us 2 years.
That sounds like forever if you're stuck in the VC hype loop (which we're not).
But for indie SaaS founders, it's a f*cking badge of honor.
Here's how BuddiesHR did it — no sales team, no tricks:
1. The Slack Marketplace
We get 100 free trials a week, just by being there.
No hacks. Just showing up, week after week, for 2 years.
People browse Slack, they see us, they try. That's it.
It's not magic, it's momentum.
2. Focused positioning
We used to chase bigger companies. Bad idea.
We kept running into heavy tools (HRIS, admin stacks, gatekeepers).
Now we target lean teams (50–200 employees), and the friction disappears.
Even better, we're testing a new ICP: founders of 10–30 person teams.
We slashed our free plan from 30 to 10 employees — and it's working.
Signups exploded, conversions dropped a bit, but volume 3–4x'd. We'll take that trade.
3. Inbound done right
All credit to Fabien (my co-founder) and Tyler (our SEO machine).
They're building an evergreen engine that compounds quietly.
No trends, no noise. Just solid content and steady traffic.
We're also showing up on LinkedIn. I've tried a bit of everything there.
Sometimes it pops, sometimes it flops. Still worth doing.
And Reddit?
We use it for Google visibility. Posts get indexed, they rank.
It's not sexy, but it's effective. Especially for long-tail keywords.
No outbound army. No fake personalization. No pushy demos.
Just a belief: if your product is good, and your message is clear,
you *can* grow without playing the same noisy game.
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👋 Hey, I'm J.Y!
I'm the co-founder of BuddiesHR, the #1 suite of Slack apps.
Using Slack? Give it a try — it's a no-brainer.
I post 1x a day about my journey and share what I've learned along the way.
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