You can read all the books you want...
You'll never learn as much as by getting sh*t done.
No. You don't need more knowledge about entrepreneurship.
You just NEED to f*cking START.
Every founder wants the silver bullet.
The ultimate guide, the “7 habits,” the hidden hacks.
So you binge Paul Graham essays and re-read Lean Startup until your desk is a graveyard of sticky notes… but your product? Still a figment.
You know why?
Knowledge without action is just another form of procrastination.
Let me spell it out:
1/ You don’t need another war story from Jobs.
2/ You don’t need a $100k MBA or a bootcamp.
3/ You don’t need to memorize Stripe’s origin story like scripture.
You need to f*cking start.
Today.
Ugly. Unready. Underbuilt.
WHY?
Because all the “startup secrets” in the world are useless until your skin’s actually in the game.
Reality check:
No book will show you what real users do with your product.
No author can teach you how it feels when your Stripe account shows $0.07 revenue after 3 months.
You only get those scars from shipping. Learning. Bleeding in public.
Here’s what I learned (the expensive, painful way) at BuddiesHR:
We built a trashy birthday bot in Slack.
ZERO playbook, just raw moves.
It was so clunky it made us embarrassed — but people PAID for it.
Suddenly, theory became reality. Customers beat chapters every time.
Books can inspire. But they will never drive your business.
Work does.
Shipping does.
Getting f*cking rejected does.
So here’s your permission slip:
Close Audible. Shut the f*ck up. Start.
Success smells way more like stress and sweat than fresh paperbacks.
Anyone agree? Or are you still stuck in highlight mode?
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👋 Hey, I'm J.Y!
I'm the co-founder of BuddiesHR, the #1 Employee Engagement Software that lives in Slack.
I post 1x a day about my journey and share what I've learned along the way.
Follow me for more content like this 👆
P.S. I'm writing a no-BS B2B SaaS playbook with everything I've learned. Want a free copy? Click “Visit my website” to sign up.